Regard your link-back partners as more than just a link. The most valuable asset you can build as a Web site owner is your partnerships and relationships with other site owners. Achieving a large number of links to your site will assure better long-term traffic flow than the search engines.

Make it as easy as possible for someone to link to your site; provide cut-and-paste HTML link-back code that Webmasters can easily add to their pages. Offer a number of images and text links to choose from. Remember, full-sized banners get very few clicks. In fact, a well-worded text link can draw more clicks than a full-sized banner. And, what's more, a text link doesn't impact a site's load time. 80x30 pixel buttons may perform well in link-back deals, particularly if you have an eye-catching design.
Note: Always offer potential link-back partners a choice of several designs, both static and animated, and increase the odds that they'll be willing to display your button.

Put links in context. Links that are included in page content and contain the page's keywords are more valuable than links exiled to a site's "Related Links" page. Content links help search engines rank the importance of a link and put it in the proper context.

Here are two different ways to link to the same site: Kent Mountain Adventure Center or adventure summer camp for kids in Estes Park, CO. The second link describes the camp and contains the camp's important keywords.

Try to identify a particular page where a link to your site would fit right into the page's content and note the exact location when you ask for a link. That shows the webmaster that you actually took the time to look at and evaluate the site.

A good linking strategy will help turn your Web site into an authority on a particular topic. Visitors will flock to you for information and search engine spiders will gobble up your content. You won't have to spend time chasing after good links, they'll come looking for you.

In conclusion, take the time to build your web site link popularity with quality links from related sites that you have personally visited and investigated. Regard each link as a relationship with a business partner and you will prosper. Don't rely entirely on automated reciprocal link generators or mass submission services, and keep in mind the limitations and courtesies to building link popularity!

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