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Web Site promotion through search
engine
Optimization SEO & positioning is an important
part of a strong online presence |
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Search Engine Submission Tips and Search Engine Promotion
Services in India. |
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Search Engine Submission Tips & Submission Resources:
Search Engine submission is an
important factor that could help make your business succeed online. In
order to get the best results from search engines, Imtiaz Hami offers
you the following web site submission tips.
Before you start the process of submitting your web site to all the
major search engines, make sure that you have optimized your web pages
and checked your site thoroughly.
It's easy! Just read our tips, click on
our links and submit your site
In this section we have made a list of all the major search engines
which will drive approximately 90% of visitor traffic to your site.
These are the search engines that you need to focus on getting listed
in. We have given tips on submitting to these search engines and have
provided links to their 'Add URL' pages. All you have to do is read our
tips, click on our links and submit your site to the top search engines.
It's that simple. You'll be finished in just an hour or two.
Are you ready? Have fun. Work hard. Get ready for a lot of traffic!
AltaVista usually adds a page within a few days. It's best to submit
only a few URLs per day to them, even though they appear to accept as
many as you try to feed them. For whatever reason, they just don't seem
to index them as quickly if you give them a lot at once. All you need to
do is submit your URL.
Reaches over 45 million
visitors worldwide and one of the few still offering free submission.
However, inclusion - if you are accepted - can take a while. But you can
ensure that your site will be placed quickly by opting for their
"Express Inclusion" service. For six months, one URL submission will run
you $39.00, with 2-10 URL's for an additional $29.00 each.
Altavista also displays
Overture's top 4 bid positions at the top of the search results page,
under the heading "Products and Services." These listings include
descriptions. And Altavista runs more Overture results at the bottom of
the page. These are just clickable links without descriptions.
Submit
to Altavista here
Google is one of our personal favorites. It makes heavy use of link
popularity as a primary way to rank web sites. This can be especially
helpful in finding good sites in response to general searches such as
"cars" and "travel," because users across the web have in essence voted
for good sites by linking to them. The system works so well that Google
has gained widespread praise for its high relevancy. Google also
provides some results to Yahoo, AOL and Netscape Search. Submit only
your homepage URL. It will automatically index the entire site.
Still a Net favorite,
Google is used more than 150 million times a day for searches. Free
submission is still an option.
They recently launched their own "Pay Per Click" program, called "Ad
Words Select." This allows you to bid on key phrases or words, and when
someone searches for those words, your text ad is shown in the
right-hand column on the search results page. For more on this go to:
https://adwords.google.com/select/main?cmd=Login
Ad Words Select will
cost you 5.00 and a credit card number to get your site enrolled. Google
is also the exclusive provider of sponsored links to AOL Search, pulling
the sponsored links from its Ad Words Select Program. The top 3 ads will
be displayed as sponsored links on AOL.Netscape will begin displaying
Google's Ad Words sponsored links come August of 2002
Submit to
Google here
Inktomi
Provides results to many
engines and directories such as Iwon, MSN, Hotbot, and more. Each URL
submission will cost you $39.00 per year and only $25.00 a year for each
URL thereafter. The benefit of listing with Inktomi is the exposure your
site will receive with its search partners.
Once a major player, Excite now resembles more of a Portal since being
bought out a few years ago by @home, which subsequently went bankrupt.
Search results are now pulled from Overture and Looksmart. As you can no
longer submit directly to Excite, if you want to be listed here you'll
need to open an account with one of the above to make an appearance.
Submit
to Excite here
Hotbot is owned by Lycos and is presently making some
changes to their free submission page - how they will affect you remains
to be seen. Results on Hotbot also come from Direct Hit and some from
Inktomi and the ODP. You can also add your listing here by submitting to
Lycos at http://searchservices.lycos.com/searchservices/
You can still submit for free, but you'll have to sign
up as a member of Lycos first before they'll let you have the privilege.
Hotbot also displays the top 3 results from Overture on their search
results page.
Some of their listings come from The ODP, Fast
Search/AllTheWeb with sponsored listings shown at the top of the search
results pages coming from Overture.com.
You can submit for free at.... http://searchservices.lycos.com/searchservices/lite_step1.aspor
or opt for "Lycos InSite Select" pay submission, with an annual
membership fee of $18.00 and annual cost per URL of $12.00. If you go
the pay route you are guaranteed inclusion within 48 hours of
submission.
Its main listings come from the Open Directory project, and then
secondary results come from either Direct Hit or Lycos' own spider. Just
follow their simple instructions and don't expect immediate results from
your submission. Again, your best bet is to get indexed in the Open
Directory project.
Submit to Lycos here
Direct Hit is a company that works with other search engines to refine
their results. It does this by monitoring what users click on from the
results they see. Sites that get clicked on more than others rise higher
in Direct Hit's rankings. Thus, the service dubs itself a "popularity
engine". Follow their instructions and submit your site.
Submit
to Direct Hit here
MSN Search pulls results from Looksmart, then when no
more listings are found they pull from Inktomi's database. They also
pull some results from Overture.com which they display at the bottom of
the page called "Web Pages."
You can't submit directly to MSN; you'll have to
submit to Looksmart at http://listings.looksmart.com/?synd=zdd&chan=zddresults
to show up here
Enter your URL, e-mail, site name and site description to submit your
site.
Submit
to MSN here
Owned by Fast Search, you can still submit your site
for free with no guarantee of inclusion at http://www.alltheweb.com/add_url.php
.Some of AllTheWeb's search results are pulled directly from The ODP and
Fast Search.
Enter your URL, category and e-mail address to submit your site. The
Norwegian company behind FAST Search also powers some of the results
that appear at Lycos
Submit to
Fast - All the web hereTeoma:
Formerly called Direct Hit, this is now owned by Ask
Jeeves and renamed Teoma. These guys are now positioning themselves to
give Google a run for its money. Teoma also provides search results to
Hotbot. Sponsored results are also pulled from Overture and displayed at
the top of their search results pages.
The only way to submit directly to Teoma is to pay for
submission at http://ask.ineedhits.com/ The first URL will run you
$30.00, 2 or more URL's only 18.00 each for 15 months.
Guidelines while submitting to
Directories
What is a Directory?
A directory does not use robots to index a site. All sites that are
indexed are directly done by people. You need to submit your web site
under a particular category, after which an editor will review your site
and then accept or reject your site according to its quality.
Guidelines while submitting to Directories
- Make sure your site is 100% up and running, with no "under
construction" signs. Good site design, fast loading pages, and content
are important, especially for Yahoo.
- From the homepage of a directory take your time and find the
appropriate category your site fits into. You can do a keyword
search using your most important keywords or key phrases and note the
category that lists these sites. That will probably be the best
category for your site. You may also have multiple categories, in
which case you must submit under all the suitable categories.
- Once you have found a suitable category, look out for a
"Suggest a site" or an "Add URL" link. Click on this link to
submit your site.
- Before rushing off to submit your site, carefully read their
suggestions on how to submit. They REALLY mean it. Follow their
instructions to the absolute letter.
- Since Directories do not use robots, everything indexed into a
directory is done by people. No META tags, ALT image tags, HTML
comments or image maps will help your performance here. Your best bet
is to describe your site accurately and the final decision of adding
your web site to a directory's database rests with the editor who
reviews your web site. Best of luck!
Top Directories
Yahoo is without a doubt the single most important index on the
Internet. Make sure you follow the guidelines given above and Yahoo's
submit page instructions while submitting your site. The effort you put
in now will reap huge benefits in the long run.
With over a
million listings, Yahoo is considered the largest directory online
today. All commercial sites must pay a $299.00 fee to submit to "Yahoo
Express" per year. Adult sites must pay $600.00 for submission. Take
time before submitting to yahoo to make sure you web site is worthy of
their listings. The $299 is a annual non refundable fee.
Paying Yahoo for
submission is not the only way to get listed there. They also pull the
top three bid positions from Overture (formerly Goto.com) and display
them at the top of the search results pages. Yahoo calls those listings
"Sponsor Matches,"and also runs more Overture listings at the bottom of
the page, under the heading "More Sponsored Matches."
Submit carefully!
Submit to Yahoo
Also known as DMOZ, the
ODP is hosted and administered by Netscape Communication Corp. All
submissions are reviewed by a human before being added to the directory
and each category has what is called an "ODP Editor" who is responsible
for that category.
DMOZ provides results to
many search partners, such as All The Web, DirectHit, HotBot, Google,
Lycos, Altavista, etc. Submission is free, although cumbersome. You'll
have to drill down to find the appropriate category to submit to, then
click the "add URL" link located at the top of the page.
Lycos, AOL Search, AltaVista and HotBot feature Open Directory
categories within their results pages. As ODP is now the directory
listing source for many search engines, it is in the "big leagues" and
is a must to submit to.
Read their instructions
and submit
A directory compiled by humans providing results to
MSN, Iwon, Altavista, and others. Some of Looksmart's listings come from
Inktomi as a back up. Now strictly a Pay Per Click directory, it will
cost you a $49.00 set-up fee and .15 per click thru with a minimum of
$150.00 account deposit. Looksmart angered a lot of its users when they
announced this change. It remains to be seen if this policy shift
results in the death of Looksmart or turns out to be a smart business
decision.
A new agreement has just been signed which will allow
LookSmart's listings to appear on InfoSpace's meta-search product over
at Excite and WebCrawler.com . Looksmart also provides results to
InfoSpace's other sites http://www.Metacrawler.com and http://www.Dogpile.com
Refer to the site submission FAQ to learn more about the selection
criteria and get answers to other submission questions.
Read their selection criteria here
Go.com (also known as Overture) is a solely a
Pay Per Click search engine, with Overture you choose key words/ phrases
that you want your site to appear under and try to outbid the
competition for a top billing. The higher you bid,the higher your URL on
the search results page. They have a $20.00 a month spending minimum and
a minimum bid of 0.05 per keyword/phrase.
The biggest benefit of being listed here is the
relationship that Overture has with some of the other major search
engines /directories. Basically, if you bid into the top 3 or 4
positions, your site will also enjoy top listings in Yahoo, Altavista,
MSN, Lycos, Infospace, Ask Jeeves, CNET and more. Generally, these
listings are shown as "sponsored links" at the top of their search
results page. Trying to get those top bid positions is well worth it
with the type of exposure you'll receive on some of the majors. They
recently lost the contract to supply sponsored links to AOL Search, but
they do still provide search results for AOL's Europe Net properties in
the UK, France and Germany.
Go/Infoseek lets you submit in two ways: by their add URL form, or by
creating a list of all the URLs on your site and mailing it to them. ).
Infoseek is currently way behind on indexing, so your pages may take
weeks to show up in their index. Very important: never submit the same
URL more than once per day. If you do, that page may never get indexed,
and you might find it difficult to get other pages listed as well.
Submit to Go here
Results on Netscape come from The ODP and Netscape
itself. Starting in August of 2002, the "Partner Search Results" that
are displayed will be pulled from the top bids at Google's Ad Words
Select Program. Overture had the contract to supply sponsored links but
recently lost out to Google. However, you'll still see Overture's links
being displayed until August.
To get your site listed you can submit at The ODP
http://dmoz.org/add.html
Netscape Search's results come primarily from the Open Directory and
Netscape's own "Smart Browsing" database, which does an excellent job of
listing "official" web sites. Secondary results come from Google. Use
the following link to find out how to submit your URL.
Find out how to submit to Netscape Search
Recently signed with Google to use their search
results and to display their sponsored links from their "Ad Words Select
Program." Listings also come from The Open Directory Project. You can
submit at ODP, or search through the categories at AOL and find the best
fit and click the "submit a site" link at the bottom of the page, which
will take you over to the ODP for submission. The top 3 sponsored links
on AOL's search results page are pulled from the top 3 ads in Google's
Ad Words Select Program.
AOL Search allows its members to search across the web and AOL's own
content from one place. The main listings for categories and web sites
come also from the Open Directory and Inktomi. Your best bet is to get listed
in Open Directory.
HOW TO SUBMIT
- Find the most appropriate category or subcategory within the AOL
Directory.
- Click on the category and from that category page, submit your
site information from the Submit a Site link in the green Open
Directory Project box at the bottom of the page. In this way, you are
determining where your site fits best, and then sending it to the
correct place.
Note: If you have already submitted your web site to the Open
Directory Project you don't need to submit from here.
Submit to AOL
here
Important Tips on Submitting to Directories
This article describes the basics of submitting to the human-edited
Internet directories such as Yahoo!, dmoz.org, (the Open Directory
Project), NBCi (formerly Snap), LookSmart, and Go.com (formerly Infoseek).
To get listed on a directory, you submit your front page URL using the
directory's submission (add URL) form. Your submission is then reviewed by
an editor and ranked according to the description provided on the form.
Reviewers check every submission to decide if it belongs in the directory,
and if it was submitted to the most appropriate category.
Only Human
When submitting to any directory, be sure to keep your reviewer in mind
and treat your submission with kid gloves. Always read the submission
guidelines before submitting, and follow them closely. As with everything
in life, being polite and following the rules will get you far. Being rude
and arrogant will most likely result in unfavorable alteration of your
description -- or a completely ignored submission. Reviewers can change
the content of submissions at will, so think about your Web site as
objectively as possible and prepare accordingly.
Choosing the best category must be done judiciously. One good method
involves doing a search using the most relevant keyword phrases for your
site, and noting which categories pop up. Look for the most appropriate
category, analyzing your site as an outside observer would. Choose the
category your site truly belongs in, not the one where you'd prefer to see
it.
Choose subcategories over top-level categories. If you submit to a
top-level category even though appropriate subcategories are available,
there's a good chance your submission will be denied. Similarly, if your
site is local in nature, be sure to submit it to the appropriate
geographic region.
Once you've decided upon the most appropriate category, find and click the
"add a site" (or submit URL) link. Now you're ready to begin the
submission process.
Steps to Success
In choosing a title, most directories do not allow you much leeway. To be
safe, a good rule of thumb is to use your company name or the official
name of your Web site. Adherence to this rule varies by directory,
however. Yahoo! is very strict and allows company or Web site names only.
LookSmart and dmoz are more lenient, but they are beginning to crack down.
Occasionally, these directories will allow you to slip some keywords into
the title, but do so at your own risk. This practice could raise a red
flag for your submission and subject it to additional scrutiny.
NBCi and Go.com have the most lenient policies and might allow you to
create a fairly descriptive title. This depends largely on the category
you choose and which editor approves your submission. Again, this might
put your submission under additional scrutiny.
The Web site description posted with your URL is a big factor in how your
site will rank once it's listed in the directory. It is very important to
do this right the first time. If you put too much promotional jargon in
your description or make it too long, for example, the editors are sure to
change it. When they do, you can bet your keywords won't appear in the
final listing. Be concise, be sensible, and, most of all, include your
most important keywords whenever possible.
If you've created a good meta description tag for your site, start with
that. Copy and paste it into the submission form, then start deleting
extraneous words. Move words around until you have the shortest yet most
descriptive sentence possible. If you do this correctly, chances are the
editors won't change it. They'll appreciate the fact that you saved them
editing time.
Be sure the words you're using in your description appear on the pages of
your Web site. If they don't, and the site appears to be about subjects
other than what you described in your form, your description might be
edited. If you don't have a good grasp on how to do this, you might want
to have a professional do it for you. I say this only because it's very
difficult to change a site description once it's listed in most Internet
directories.
Once you've taken the steps I've described, your submission should be
successful. Each directory has its unique procedure, but the basics of
choosing the most appropriate category and creating the best description
apply across the board.
Free Search Engine Submission Sites
There are plenty of free search engine
submission tools available on the Net. While some of them promise to
submit your site to hundreds of search engines, my personal favorites
are those that submit web sites to only 20-40 major search engines. The
reason is simple - these search engines generate approximately 85% of
web site traffic. I hardly get any traffic from the other search
engines. First time submission? Do it manually
Before telling you about the search engine submission tools
available, I'd like to tell you that it's really easy to submit to
search engines and I recommend very strongly that you submit manually.
Use free tools to update or resubmit
You must be wondering why I'm recommending manual submission, when
this article is about free automatic search engine submission services.
Well, as these free tools are available on the Net we should make use of
them. Here's what I suggest - After manually submitting to all the
search engines your web site promotion efforts are not over. You have to
resubmit every 2 months or so and also submit new pages that you have
added to your web site That's when you should use these tools. Try them
out and update your site in the search engines in just seconds.
Free Search Engine Submission Sites/Tools
- Submit Corner
You'll like this submission tool because it allows you to choose the
search engines you want to submit to. This wizard usually takes under
30 seconds and you'll have your site submitted to the top engines
instantly. It also has other cool tools you can use to optimize and
improve your web site. It's a great resource site!
http://www.submitcorner.com/Tools/Submit/
- Submitplus
Good tool because you have to fill only two fields (Email and URL) and
their service effectively submits your web site to the top 10 search
engines in less than 1 minute! Its other cool features include
real time status reporting, live confirmation link and an email
report.
http://www.submitplus.com/top10.htm
- Cyberid
Simply fill in the form and click 'Submit' - you will be able to
verify each entry by clicking the relevant hyperlink. They also have a
FREE Meta-Tag Builder that you can use to ensure that your tags are
optimized for the Search Engine Spiders.
http://www.cyberid.co.uk/submit.htm
- Add Me
Submit your site to the top 30 most popular search engines and
directories.
http://www.addme.com/submission.htm
- Webtoolcentral
Here's another simple form to fill up. You can also choose the search
engines that you want to submit to.
http://www.webtoolcentral.com/webmaster/tools/site_submit/
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