Search Engine Glossary
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CGI
An acronym for Common Gateway Interface. CGI refers to programs that are used to
produce on-the-fly content for browser delivery. Common CGI programming
languages include Perl, C, and PHP.
CGI-BIN
One of the most common name for a directory on a web server that contains CGI
files. These directories are often under heavier access controls than standard
directories.
Click through
When a user selects a hyper text (web page)
link. The Click refers to the noise a input mouse makes when a
button is depressed. The through refers to the act of going
"through" the link.
Many web statistics are kept on
click-throughs (sometimes abbreviated as Click-Thru). Some
advertising systems are based on paying sites when someone
actually Clicks-Thru to a new site.
Client
When one program is designed to be the director or action computer in a two or more computer
communiction. The computer that responds to the client is called a server. A browser is a Client, and a web server is a
server
Cloaking
Using some system to hide code content from a user, and deliver custom content
to a search engine spider. The word Cloak comes from Star Trek where the
Klingons were capable of "cloaking" their ships invisible.
Combined Log file
A log file format that collects all the data in the Common Log File format,
plus the information found in the referrer and user agent fields. Often
includes separate scripting error logs as well..
Clustering
Some search engines Cluster pages from the same website in groups to keep any one site from dominating the top results. A poor mans directory
service
Cold Fusion
A cgi database program from Allaire. Cold fusion uses a file extension of cf or
cfm. Also used by some cloaking programs..
Common Log file
The standard log file format developed by the NCSA. The data contained in a
Common Log File is limited by its lack of referrer and user agent information..
Counter
A counter counts hits or page views to a web site. Counter quality and featuers
can vary widely. Most common are image tag counters that are activated when
anyone views a page with graphics enabled..
CPA
Cost Per Action. The website only gets paid for advertising if the user
purchases something at the advertisers site..
CPC
Cost Per Click. Search engine such as Goto.com charge sites for the number of
users they send them on a per click basis..
CPM
Cost Per Thousand (think metric where M=T). CPM advertising models are based
upon advertisers purchasing page views in blocks of 1000. If a website displays
7000 page views with banners, the site has just shown 7 blocks. If they are
receiving $8 cpm, then they just made $56..
Crawler
A type of a A HREF="#spider">Spider that will download multiple
pages from the same web site. Crawling refers to the fact, that the spider will
look for links in the pages it downloads and then walk or crawl down
through a web site.
CSS Cascading Style Sheets
CSS is used to add simple display styles to web pages. Of the 3 major browsers,
Opera is probably the most compliant and has won several CSS awards (http://www.opera.com).. .
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