A singular word or phrase that is typed into a search engine search query.
Keyword mainly refers to popular words which relate to any one website. For
example web site about real estate could focus on keywords such as House, or
phrases such as Home for Sale.
Keyword Buys
Some search engines tie keywords to advertising sales. When a user searches for
a particular keyword, the results page often have a banner advertisement
displayed buy advertisers that purchased the keyword.
Keyword Density
A percentage measure of how many times a keyword is repeated
within text of a page. For example, if a page contains 100
words and ten of those words are "house", then
"house" is said to have a 10% keyword density. There
are programs that will rate keyword density by singular words
or by groups of words, "new home for sale".
Keyword Phrase
Refers to two or more keywords combined to form a search query. A favorite
resturant of mine is a two keyword phrase: Pizza Hut.
Keyword Stuffing
The process of loading a page up with keywords in the META tags or main HTML
body.
