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SEO Specialist & Expert offering SEO Services in Minnesota Cleveland US, UK and India.


Meta Tags :

 

Optimization of Meta Tags

Optimizing Your Title Tag
Without question the title tag of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.

Are every one of your title tags optimized?

For best results in the engines they all should be!

What it looks like:

Here's the title tag of this page:
<TITLE>Your Title Tag - learn to optimize your title tag</TITLE>

Where it belongs:

The correct placement for the title tag is between the <HEAD> and </HEAD> tags within the HTML the makes up your page.

Tag limits:

We recommend that your title tag be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok.

Tag tips:
We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.
Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to clickthrough and visit your site.
Since the length of your title tag could be a little long for some engines we suggest placing the keywords at the beginning of the tag when possible so that you do not risk having them cut off.
Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on.


Optimizing Your Description & Keyword Tag :

The search engines now usually look at a combination of all the best search engine tips to determine your listings, not just your metas - some don't even look at them at all! What this means is that your page should have a combination of all our tips implemented on your page - not just meta tags. That being said, there are two meta tags that can help your search engine listings - meta keywords & meta description.

What they look like:

Description Meta:
<META NAME="description" content="This would be your description of what is on your page. Your most important keyword phrases should appear in this description.">

Keywords Meta:
<META NAME="keywords" content="keywords phrase 1, keyword phrase 2, keyword phrase 3, etc.">

Where they belong:

The correct placement for both meta tags is between the <HEAD> and </HEAD> tags within the HTML the makes up your page. Their order does not really matter, but most people usually place the description first then the keywords meta.

Tag limits:

We recommend that your Keywords Meta not exceed 1024 characters including spaces.
We recommend that your Description Meta tag not exceed 250 characters including spaces.
Meta description tips:

Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy.
Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.
Meta keywords tips:

Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase.
Don't forget plurals. For example, a travel site might have both "caribbean vacation" and "caribbean vacations" in their keyword meta tag to make sure they show up in both searches.
If you know of a common misspelling of a popular keyword that could be used to find your site you should enter it in your keywords meta tag. For example, a travel site might use "caribean " in their keyword meta since it is a common misspelling for "caribbean".
Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. For example, "caribbean vacation" and "caribbean vacations" are two different phrases, but the word "caribbean" appears twice. This is okay to do in order to make sure you get the phrases you need in there, but becareful not to repeat any one word excessively. There in no actual limit, but we recommend that no one word be repeated in the keyword meta more than 5 times.

If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.

 

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